Masterclasses - Making Money From Charity Christmas Cards

Charities Advisory Trust are running two exclusive half-day Masterclasses on 2nd & 9th March

Dame Hilary Blume set up Card Aid 30 years ago to generate more income for charities from selling Christmas cards. This includes a design-and-print service for charities and corporate clients, and also the hugely successful chain of Card Aid shops that operate in the 3 months prior to Christmas.

Hilary Blume will share her experience at these two masterclasses. They are designed to give practical help to those responsible for their Christmas card operations so that they can raise even more money for their charities.

2nd March 2010
PART 1 - MARKETING

- What's your market, and ways in which you can expand it
- What your supporters want
- How people choose their cards
- Marketing and publicity: planning your campaign
- Choosing designs: trends in design
- Planning a range
- Including add-on products
- E-cards, and how to make money from them
- Learning from this year's experience... doing even better next year!

9th March 2010
PART 2 - MONEY MATTERS

- Understanding the finances: what are your real costs
- How to make a profit
- Manage your cash flow
- Should you be chasing turnover or trying to maximise profit?
- Licensing deals -- how they work and how much to ask for
- What to do with your old stock
- How to get more money from Card Aid

Attendees are invited to send in questions or suggest topics they would like to learn about.

Where: Charities Advisory Trust, Radius Works, Back Lane, Hampstead, London NW3 1HL

When: 9.30am registration; both masterclasses start at 10.00am and run through to 1.00pm

Cost: £125 per session or £225 for both sessions + VAT. Payable by cheque or credit card.

Places are limited. To book please phone Melissa on 020 7794 9835 or email marketing@charitiesadvisorytrust.org.uk, following which you can send a cheque to us made payable to The Charities Advisory Trust, or pay by card over the phone.